March 9, 2005:
New South Beach Diet™ Foods from Kraft

Looking for a meal that's fast and South Beach Diet™-friendly? Beginning in April, Kraft will be launching a whole new line of delicious products made especially for South Beachers — and with Dr. Agatston's seal of approval, these products will help keep you "on the Beach." These join The South Beach Diet™ recommended products (like nuts and deli meats) that hit stores last fall — all designed to make it easier than ever to follow The South Beach Diet™. Here's a sneak peek:

• Cereal (Phases 2 and 3). Two new options, South Beach Toasted Wheats and Whole Grain Crunch, will help you start your morning right with a taste of good nutrition. Besides being an excellent source of the right whole-grain carbs, these cereals are high in fiber and lean protein, yet low in sugar.
• Cereal Bars (Phases 2 and 3). Rushing around in the morning with little time to prepare a meal? These cereal bars are tasty and satisfying — perfect with a piece of fruit or cup of vegetable juice.
• Sandwich Wraps (Phases 2 and 3). With lean meats, low-fat cheeses, flavorful sauces, and whole-grain tortilla wraps, these easy-to-prepare lunch items are fresh and nutritious. They come in four varieties and are packaged with sugar-free gelatin — perfect for a lunch on-the-go.
• Frozen Entrees (four entrees suitable for Phase 1; all for Phases 2 and 3). Loaded with the right carbs, the right fats, and lean sources of protein, these frozen entrees not only taste great, but also are great for you and convenient to make. With eight different flavors, such as Penne and Chicken in Roasted Red Pepper Sauce, these meals offer satisfying portion sizes and no trans fats.
• Frozen Pizza (Phases 2 and 3). Fiber-rich crusts and generous toppings make these four varieties of pizza delicious and healthy — and they're great for kids, too! Loaded with veggies or covered with your favorite cheeses, you won't have to forgo one of your favorite foods while on The South Beach Diet™.
• Meal Replacement Bars (Phases 2 and 3). In a time crunch or need to pack light for a hike? The South Beach Diet™ Meal Replacement Bars are a great substitute when you can't get near the kitchen. Unlike many other bars, these contain no trans fats, are a good source of fiber and protein, and offer 23 vitamins and minerals.

Watch for these South Beach Diet™ foods to start hitting your local supermarket shelves in April! Want to know more about these products? Visit www.southbeachdiet.com/kraft for nutrition information, recipes, and more.